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01.06.2009
Credit-Rating: Survey shows depositors prefer a bank with bank deposit rating of ‘3’ to a bank with no rating
According to the results of survey conducted by First Rating System company in May 2009 in 6 Ukraines biggest cities (Kiev, Dnepropetrovsk, Donetsk, Lviv, Odessa, Kharkiv) there is a need in independent rating of banks strength regarding their deposit reliability. Such rating should be easy to use and understandable.
The survey has captured depositors (both actual and potential) attitude to bank deposit ratings, their readiness to be guided by such ratings when deciding on depositing funds or before-due terminating deposit agreement, level of confidence to ratings depending on rating institution, and preferable rating format.
The depositors readiness to be guided by bank deposit rating when deciding on depositing funds or before-due terminating deposit agreement is rather high: the share of respondents, who positively answered this question is wider than of those, who would not use such ratings (21% - definitely yes; 26% - rather yes; 17% - rather no; 12% - definitely no; and 24% - no answer).
Independent rating agencies enjoy the highest respondents confidence as rating institutions (21% of respondents would entrust assessment to independent rating agencies). Even such influential (and uncontrolled) communication channel as friends advice has a lower priority given 18% of respondents voices.
As it is seen from the survey results, the majority of depositors would prefer a bank with open and public rating of 3 than a bank with no rating whatsoever (78% and 22% respectively). In such hypothetic situation as if the banks strength would be assessed 3 and the majority of banks in the country would be given the same rating, 68% of depositors would entrust their funds to a such bank (27% would deposit basing on the opinion that such rating exhibits overall situation in the banking sector, and 41% of respondents would deposit if terms were more profitable compared with other banks).
First Rating System was established in 2007 and is committed to marketing researches, analysis of markets and their trends, social and social-economic researches, and public opinion surveys. The surveys of First Rating System are carried out in accordance with professional principles and standards, which are supported by Ukrainian Association of Marketing and by ESOMAR international research organization. First Rating System is a member of ESOMAR international research organization.
Information on all credit ratings assigned in accordance with the National Rating Scale may be found in Credit-Ratings corporate in REUTERS and BLOOMBERG information systems.
For more information, please contact:
Information and analytic department
Sergey Rozumyak +38 044 490 25 50
SRozumyak@credit-rating.ua
Denis Rudenko
DRudenko@credit-rating.ua
